Formula 1 is delighted to announce the launch of the F1 Fragrances Engineered Collection, which has been created exclusively with Designer Parfums.
The collection, which is made up of five luxury scents designed to take fans on a sensory journey through a thrilling race, fuses next generation ingredients with classic materials – resulting in innovative, daring perfumes. Inspired by the passion, advanced technology, and glamour of Formula 1, each fragrance exudes its own story about courage, performance, determination, fearlessness and victory.
As a world first in the fragrance industry, the unisex, F1 Fragrances Engineered Collection has been designed using the latest digital light synthesis 3D printing technology. Visionary Ross Lovegrove has created an intricate and stunning technopolymeric resin-based exoskeleton to house the elegant, aerodynamic fragrance bottle inspired by the elegant lines of an Formula 1 car’s chassis.
The new range follows the F1 Collector’s Edition, which was unveiled at last season’s Abu Dhabi Grand Prix, and allows fans to choose from five sophisticated Haute Parfumerie scents, each depicting the thrills and excitement of an F1 race.
‘Precious Mettle’ is a fresh, intense, woody fragrance with a metallic twist that represents the courageousness required from drivers as they line up on the grid, whilst ‘Turn 1’ is an avantgarde composition, with inimitable accords of burning rubber and rain on salty asphalt, honouring the performance and determination of powering through the first corner. The most passionate scent of the collection comes through in ‘Overtake 320’ – a warm and spicy composition that races with a fiery blend of cinnamon and bergamot.
‘Neeeum White’ is a tribute to the fearlessness of F1 heroes as they reach the final straight; a confident fragrance with a daring cocktail of spices, contrasting hot black pepper with the coolness of juniper. Created to replicate the sense of victory, ‘Carbon Reign’ captures a vibrant and energetic scent built around a champagne accord, dry amber and woods.
All five fragrances, each housed in a 75 ml metallized flask with the 3D Printed Exoskeleton, are priced at £195 / €225 / $250, and will be on sale to fans from 9th November 2020 via f1fragrances.com. Initially available for delivery to the UK and Europe, followed by worldwide distribution.
The F1 Fragrances Engineered Collection is a taster of the collaboration between Formula 1 and Designer Parfums, with a full range launching in March 2021 in time for the new season.
Ellie Norman, Director of Marketing and Communications said: “We are very excited to be unveiling the second instalment in our exclusive fragrance collection with Designer Parfums. Following the successful launch in Abu Dhabi last year we are thrilled to see the collection become available in Europe and engage with our fans through the important touch point of smell. The unique and daring fragrance collection embodies the sport and has been crafted to take fans on an F1 journey.”
Dilesh Mehta, Designer Parfums Chairman & CEO said:
“It is with great pleasure, that we are launching the F1 Fragrances Engineered Collection. Our expert team and partners have worked closely with Formula 1 to translate the passion and innovation of this global sport into a ground-breaking collection of fragrances with a unique and innovative 3D printed design. Always agile in our approach, we have quickly reacted to the global pandemic and built a direct to consumer website www.f1fragrances.com allowing fans to discover the range of fragrances with a fast and direct sampling mechanism.”
Ross Lovegrove, the designer, said: “Today, engineering as we have known it, is being transformed by new materials and new technologies. The Exoskeleton I have designed for Formula 1, has an organic, complex geometry that is of today and like nothing seen in the fragrance industry. My thought behind the exoskeleton was on the one hand sustainability; to create something that hosts the fragrance bottle which can be replaced once used and re-inserted into the exoskeleton and the use of 3D print which is extremely efficient, without waste; only the forms needed are produced, much like an F1 car. On the other hand, it reminded me of the safety cell for the drivers, the monocoque, as it protects the fragrance bottle in a similar way. For the pinnacle of motorsport I felt the fragrance needed to be top of the line; innovative in its design, material and conception.”